Promote yourself

As the first independent service provider label, Artist Station Records orientates itself primarily on bands and artists who want to release their music successfully and independently with professional support;. This is a trend which ever more established acts are following, and one which has profoundly affected the music business.

Artist Station Records is the artist-orientated alternative to the classic record company. At ASR there is no contractual dependency based on exclusive and long term obligations. Nevertheless, at ASR, nobody need do without a professional service platform, including product management, marketing as well as digital and physical distribution. Artist Station Records is the control centre for all areas of the music business.

To provide our artists with a top-class environment, we have brought together successful creative collaborators and reputable music business partners to create a unique network.

The goal of this cooperation is to provide bands and artists with the high-performance partners they need to advance their careers. Our range extends from artistic support and artist consultation in business opportunities to collaboration with independent management, promotion, marketing and tour agents.

Established artists and bands have the opportunity to further build on their success and exploit their lucrative back catalogue.

We offer developing artists, who have already scored some recognition but want to achieve more, many possibilities to further their careers and take the next step in the professional business.

We offer publishers, production companies and labels looking for marketing support, or wanting to promote their artists externally, a very attractive cooperation model.

We enable brand products and companies outside the music business advantageous possibilities for cross-marketing and advertising with both established artists and talented newcomers.

At ASR the artists are their own bosses making their own decisions in all aspects regarding their products and career.

Artist Station Records provides the label and organises sales through established distributors. We network artists with all necessary professional opportunities to develop and promote the marketing of their repertoire through music products and online.

The result is independent artists, without the need to found their own label, rent office space, employ staff, take care of administration, find distribution and develop a marketing strategy in order to adequately and independently promote their music.

ASR takes over this position on behalf of the artist and closes this gap in the market.

• At ASR the artists remain the sole owners to all the rights of their productions. The contractual basis is a joint venture agreement in which the artist temporarily assigns exploitation rights for the sake of sale. This agreement between the artist and ASR is only valid for a single specific product from the repertoire, for example, an album.
• ASR takes care of all the essential tasks that a classic record company (acting within an artist or band contract) takes care of on behalf of the artist. However, the decision regarding what, when, and, if applicable, how to be marketed remains the artist's.
• ASR advises artists in all decisions and implements music sale in cooperation with established and high-performance distributers. Additionally, ASR organises contact to reputable partners in all areas of the business and acquires attractive business partners (production, booking, promotion, marketing etc.) as required. For this reason ASR has tended business relationships built up over decades in every creative and business branch of the entertainment industry. The established ASR model finally makes it possible for artists to shape an individual and tailormade environment.

An essential element of our model is a simple and fair accounting rule:

All sales revenue flows 100% to the artist (minus a distribution fee and commission for ASR).

All possible further business partners involved with the exploitation of repertoire (producers, promoters etc.) work exclusively on the basis of performance against profit sharing and will receive their share of the sales revenue in accordance with prior arrangement.

In this way, only those directly involved with the exploitation of the artist’s repetoire profit from the sales of each production (music products and online sales). Everyone involved understands that profit only comes out of success.

Artists meet exclusively with motivated and committed partners who work towards mutual success in a confident and determined way.

ASR works with an established and successful German music distributor operating in the core markets of Germany, Austria and Switzerland (GSA), and with further possible contacts to the most important international markets .

The production costs for CDs and other music mediums will be carried by either ASR or the artists themselves according to agreement and settled against the payment of later sales revenue.

Once the breakeven point has been reached (the costs have been covered by the sales) the division of sales revenue among those involved with the production takes place on the basis of the incoming distribution payment. Settlement, division and payment is carried out by ASR on behalf of the artist.

ASR is also able to find appropriate professional partners in promotion and marketing willing to get involved on a profit sharing basis.

The decision regarding exactly who is involved in a project lies exclusively with the artist.

Is ASR right for you?

Collaboration with ASR is particularly attractive for established artists, who want to retain more profit than in a traditional setup in which they have to yield production exclusive rights.

There is no qualitative reduction in terms of distribution and marketing compared with a release through an established record company (ASR only works with the best in the business). So not only is maximum success achieved, but also, and most importantly, the highest return.

Working with ASR is also attractive for bands and artists who have already been released through a major label. The band may have sold a couple of thousand records, but they have been neglected because the sales figures have failed meet the major label’s demand. Such arrangements often end after the release of a debut album or the first single.

We give these artists the opportunity to pursue their careers and further develop their careers the way they want.

The majority of acts have invested a lot of time in their careers. They first achieved their breakthrough after many albums of consistent quality and striking originality. Nowadays,this approach is precisely the best way to develop a consistent career without a quick expiry date.

Our model offers ambitious and talented artists the opportunity of realising their artistic vision without limitations on creativity or content and achieve success.